ARMIN STROM is off to the races again for 2016. Former British Formula 1 driver, Max Chilton will be an official partner of the watch company during his upcoming season in the Verizon IndyCar Series. The partnership is set to increase awareness of the independent Swiss watch brand in the U.S. and Canada.

Chilton's first race, on March 13, will be the Firestone Grand Prix in St. Petersburg, Fla., and the season will take him to Long Beach, Fort Worth, Toronto, and 10 other cities before the last race in Sonoma on September 18. ARMIN STROM’s logo will appear on Chilton's helmet and car, as he drives for Chip Ganassi Racing.

“I’ve been a big fan of ARMIN STROM watches for some time following an ambassador relationship with them while I was in F1," said Chilton. "The detail and craftsmanship that goes into every model is amazing. I’ve been to the factory several times and have a great relationship with the team there; so now to be partnering with them is a real pleasure."

Serge Michel, owner of ARMIN STROM said, "We're delighted to have Max back as an official brand ambassador. His passion and commitment to innovation and excellence matches our own. We're especially pleased as this sponsorship presents opportunities for us to promote the brand with many of our North American retailers."