The new positioning for the ARMIN STROM booth meant that the brand drew attention from horology connoisseurs with an interest in exceptional timepieces. This enabled the brand to strengthen its distribution network and accentuate its global strategy, notably thanks to fruitful exchanges with media contacts specialised in horology.

Visitors could admire even the tiniest details of watches from ARMIN STROM’S Gravity and Tourbillon collections, two novelties presented this year by the Manufacture. They were also able to attend the ‘Meet & Greet’ event with special guests Max Chilton, one of the Marussia F1 Team drivers, and Pat Symonds, the Marussia F1 Team Technical Director.

ARMIN STROM would like to thank all those that contributed to this year’s experience at Baselworld 2013. Over the months to come, we look forward to sharing the results of our collaborations forged during the Fair.